Getting in the Know
‘Democracy begins at home. Equality begins at home. So does regime change, peace, etc. There are a million slogans that offer the insight that home is more than just where the heart is. It’s the first place you need to look in order to properly and most effectively better a situation.
One day, while sitting around their office before the turn of the year, Soda Jerk’s Mike Barsch and Ben Davis decided this was a model that they could apply to their concerts. They needed to make better use of untapped musical talent in Colorado. This was their New Year’s resolution – to feature some of Colorado’s best musicians in their new monthly “Bands You Need To Know” series.
“There a lot of really great bands that don’t really get the recognition that they need,” began Soda Jerk’s Ben Davis. “There are only five or six groups that have been really vocal in this scene. Very few bands have been able to successfully market themselves to concert promoters. So, I think a lot of great undiscovered bands are going to show up as a result of this series.”
To strengthen this venture, Soda Jerk has teamed up with Radio 1190, the best conduit for Colorado-area acts. The show will be co-presented between the Bands You Need To Know and Radio 1190’s Local Shakedown series. Together, the two forces hope to be unstoppable. At the very least, they should be successful. They have enough pooled resources to promote a majority of the bands in Boulder, Denver and Colorado Springs.
“They’re really throwing their support behind these shows,” said Soda Jerk’s Mike Barsch, speaking of Radio 1190’s Local Shakedown. “They are playing the CDs of the featured bands and are doing ticket giveaways for us. We really appreciate their help.”
Barsch and Davis will have creative control over the acts picked for each month’s concert. Radio 1190 will play more of a supporting role, helping Soda Jerk out in whatever way they can. An open dialogue will exist between the two promoters, and the radio station’s input is welcomed. Depending upon the genre of a particular month’s lineup, they anticipate requesting the occasional suggestion from 1190 but, for the most part, finding talent in the area should not be difficult for them.
“We want to do something for the scene,” said Davis. “A lot of promoters do local shows. We just felt that it needs to be done differently. More of an emphasis must be put on the bands. There’s a lot that this city has to offer. There’s a lot this state has to offer.”
Barsch furthered this sentiment.
“The real idea behind it all is to take the local show concept to a whole different level,” he said. “It’s not just a local band show. It’s an event. They’re hand-picked bands that we feel, well, you need to know about.”
To them, this event will be no different than a festival like South By Southwest. It’s a packed lineup featuring a familiar band or two but, for the most part, the point is to get exposed to new music.
That is the key that will help Bands You Need To Know succeed and the Boulder/Denver scene flourish. People will come for bands like Love Me Destroyer, Drag the River or Planes Mistaken for Stars. In the process, they will be exposed to a handful of other bands they would never have known. As Davis described it, “the scene will keep leapfrogging.” One band will get exposure because of another and, in turn, that band will expose other bands and so on. It’s the indie-rock model being applied to the Colorado scene. Simple, brilliant. Simply brilliant.
Ideally, this model will spill over into the national shows that come through the region. Davis hopes that some of the bands discovered through this series will be able to make it onto big-name billings like Thursday or Thrice so that they have more potential to work their way onto a touring bill.
This could be a best-case scenario. As Barsch admits, the plague of Colorado bands is that very few independent acts have been able to make it out of the region. The potential is there with Bands You Need To Know. It’s only a matter of time and hope before it all materializes.
“We have all the confidence in the world about all the bands we’re booking,” said Barsch. “Otherwise we wouldn’t do it.”